Head of Marketing
We’re looking for an innovative B2B marketing leader who can build out a world class marketing team and develop a high velocity customer acquisition engine targeted at the SMB space.
Craft a compelling, emotional narrative to present to the world. Create a distinctive and fun brand which differentiates Glow from legacy providers. Define the visual identity, editorial voice & tone and train all customer facing teams to represent the brand and ensure consistency. Fuse the brand into the customer facing properties and within the product itself.
Create a scalable demand generation machine via paid advertising utilizing multiple channels and advanced targeting methods. Develop a deep set of rich content that will engage, educate and entertain prospects and customers alike. Leverage the content repository to strategically nurture prospects and customers throughout their lifecycle through intelligent drip paths and across multiple channels. Build the tech stack foundation to precisely track core marketing metrics and understand program spend effectiveness through multi-channel attribution. Track core customer metrics including NPS and CSAT and report to the overall organization.
Work closely with product on defining roadmaps, understanding competitive threats, understanding our users, and driving cross functional growth teams to improve core funnel conversions. Bring to life the incredible transformational stories of our customers. Build relationships with existing customers, obtain sign-offs, secure interviews, and get the top logos.
Responsibilities
- Attract and build a world class marketing team.
Requirements
- 7+ years of online marketing experience ideally with B2B and/or SMB.
- Domain experience in performance marketing and content marketing are both key.
- Great story teller who can bring a brand to life.
- Understanding of advanced marketing tech stacks.